Thank you for visiting TR Jewelry Concepts!

TR Jewelry Concepts is a result of the merger of the finest jewelry companies in the United States. Mt. Rushmore Jewelry® has been manufacturing fine jewelry store quality product for over 35 years and was proud to acquire The Original Black Hills Gold Company – Landstrom's® in early 2014. In late 2014 Dakota West, with their nationally known brands of sterling silver, joined the family. With over 200 years of combined business experience, these three companies have formed solid, long lasting relationships throughout the jewelry industry and worldwide. For further information on each of these companies, please see the links above to view their individual brand pages.

Links to our catalogs are available to you below under each specific product lines description. TR Jewelry Concepts manufactures and distributes wholesale only and can be reached at 1-(800)-658-3361 or service@trjconcepts.com for inquiries on establishing a wholesale account.

To purchase retail you may also contact us at 1-(800)-658-3361 or service@trjconcepts.com for a list of retailers or websites that carry these product lines.


Gold Dipped Roses

Our Product Lines

Pure Elegance®

Introducing Pure Elegance® — a colorful new Silver Elegance® collection featuring genuine and created gemstones. Brought on by popular demand, Pure Elegance® kicks off with pops of purple and red and bursts of blue, featuring gems such as Brazilian Amethyst, Swiss Blue Topaz, and Created Ruby or Sapphire, accented with White Topaz. Let the color fun begin!

Silver Elegance®

Silver Elegance® is a contemporary line of rhodium plated sterling silver set with cubic zirconia — Affordable Elegance! Silver Elegance has been highlighted by Instore magazine as a Hot Brand to watch! From this line was born equally affordable designs set with diamonds, Eternal Elegance®.

Eternal Elegance®

Eternal Elegance® offers elegant sterling silver and genuine diamond fashion jewelry at an affordable price. Our rhodium finish resists tarnish, making for a timeless treasure. Handcrafted with care by our designers, all jewelry is .925 Sterling Silver paired with genuine diamonds, creating eye-catching fashion at an attractive price. Eternal Elegance — Diamond Luxury!

Authentic Black Hills Gold Jewelry, Made in America

Landstrom's® Original Black Hills Gold

The Original Black Hills Gold jewelry brand joined the TR Jewelry Concepts family in 2015. From original designs dating back to the Gold Rush era to contemporary styles added bi-annually, the quality name in Black Hills Gold is your top-of-the-line option for hand-crafted fine jewelry. Landstrom's will appeal to the informed collector and creative gift-giver alike. Download the latest "Grapevine" product introductions below, and don't miss the new Classic Collection!

Black Hills Gold by TR®

TR Jewelry Concepts is now your official source for all authentic Black Hills Gold jewelry, made by hand one piece at a time in the heart of America, South Dakota's Black Hills. With the acquisition of the Black Hills Gold brand assets (formerly Coleman Company), TR Jewelry offers a vast array of unique designs and pricing options, from elegant sterling silver to traditional solid gold pieces. Contact us today to find the Black Hills Gold jewelry that's a fit for you!

Black Hills Gold by TR products will be available starting in mid-August 2017.

Mt. Rushmore Black Hills Gold®

With a federal mandate stating that authentic Black Hills Gold must be made in the Black Hills of South Dakota, it's only fitting that TR Jewelry's initial jewelry brand be named for the shrine of democracy located in the Black Hills. These designs have appealed to tourists for years, and are sure to be a draw for the patriotic customer.

R.DESIGNS Alternative Metal Collection® (2016)

R.DESIGNS Alternative Metal Collection® is an exciting men's collection of alternative metal jewelry featuring Ceramic, Cobalt, Titanium, Tungsten, and Stainless Steel.

Frontier Collection®

The Frontier Collection® is a line of exciting and unique Elk Ivory jewelry available in sterling silver, 10 karat, and 14 karat gold. Each Frontier piece is meticulously hand crafted, designed, and shaped to fit the contours of each uniquely-shaped ivory (elk tooth) supplied by the hunter or chosen from our inventory of harvested ivories. Frontier jewelry is made in our factory in the Black Hills, and select designs feature Black Hills Gold leaves.

Absolutely Charming®

Absolutely Charming® is the premier brand of .925 sterling silver charms in the marketplace. We have over 1,500 unique charms and beads available.